The importance of being online friendly

Websites are the new shop and Google Reviews are the new window shopping.

Some interesting 2023 website statistics:

28% of business is conducted online. To be fair, I thought this % would actually be higher. Nevertheless, it identifies the shift that is happening to online and reflects the importance of (effective) websites for businesses today.

According to Forbes, 43% of small businesses plan to invest in website performance. With a growing need to have an effective online presence it makes sense to invest in this area. Consumers increasingly rely on the internet to make purchasing decisions. Small businesses understand the scope for growth. It’s therefore imperative to ensure your website is functioning, I would always recommend undertaking annual MOTs to ensure it’s up-to-date with the latest web advancements.

It takes 0.5 seconds for a user to form an opinion on your website. So it’s true, first impressions matter. A strong impact in short amount of time. The key is a well designed website with a positive user experience that is easy to navigate. Retaining visitors is the key to converting them.

93% global traffic comes from Google. Don’t neglect the power of Google. Are you sure you’re Google Friendly?

Are you optimised for mobile? Mobile devices account for 65% of web traffic. A rookie mistake I see time and time again, from even the biggest of companies, is not translating the experience for mobile.

46% of users reported ‘lack of message’ as the main reason they leave websites. A great website needs to be clear, concise and ‘does what it says on the tin’. Help your visitor find the information as quickly as possible or you’ll lose them for good.

A strong online presence is imperative to your business success and growth. If you want to ensure your website is up-to-scratch why not bring it in for an E.K.B MOT and together we can ensure you are maximising the opportunities for leads and conversions.